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Adapt to new mass media and create new visual effect.

This undergraduate program aims to provide students with a solid foundation of visual communication design and basic knowledge of other fields related to visual communication design. Students in this program are well prepared for high-quality application-oriented talents capable of some elegant artistic taste and esthetic value. Skilled in design and technical manufacturing related to visual communication, the application-oriented graduates from this program are competent in visual communication design, creative strategy, technical manufacturing and organization in such professional fields as mass media, advertisement, commodity packaging, multi-media communication, animation, movie industry, and brand planning.